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I'm Adria Mestré,
a website strategist.

I’m a Web Content Administrator in higher education, passionate about helping people find, understand and use the information they need online.
See My Work
adria has mousy brown shoulder-length wavy hair, brown eyes, and is smiling. she is crossing her arms. she is wearing a redish-purple long sleeve shirt. the background is a fall nature scene with a blur effect.
Let's Work Together

From early concepts to polished digital experiences, I create work designed with people in mind.

Web Strategy & Planning

I create website structures and information hierarchies that align with organizational goals, audience needs and brand messaging.

Content Strategy & SEO

I turn complex information into clear, approachable web content that helps people find what they need without having to dig for it.

UX & Accessibility

I create thoughtful, accessible digital experiences that are easier for people to use, understand and navigate.

Analytics & Optimization

I use data to understand what connects with users, identify opportunities for improvement and prioritize the changes that can make the biggest difference.
Learn More

Check out some of my portfolio projects.

MSU College of Education Website

MSU College of Education Website

The MSU College of Education website serves as a central resource for current and prospective students, faculty and staff with academic programs, research, events, resources and more.

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Capital Area Transportation Authority (CATA) Website

Capital Area Transportation Authority (CATA) Website

The CATA website is a central resource for transit around the Greater Lansing and surrounding areas (including MSU). Riders can plan trips, view routes and schedules, pay fares, receive service alerts and access the information and tools they need to navigate the public transportation system.

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Paul Scott and Associates Website

Paul Scott and Associates Website

Paul Scott and Associates is a Grand Blanc law firm that represents clients in family law, criminal defense, and DUI/drunk-driving cases. The website gives prospective clients a clear place to learn about their options, meet the attorneys, complete intake forms and get in touch with the firm.

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adria is wearing hergreen msu gown with a white dress. she as a medal around her neck with an msu logo medal with red, white, and blue stripes on the fabric of the medal. she looking up, holding her right arm up, holding a flower of the cherry blossom tree behind her.
3+ years experience

More about me

Hello! I'm Adria Mestré, a web strategist based in Michigan. I’m driven by the challenge of making complex websites feel simple.

I work in higher education, where websites often need to serve many audiences, explain multifaceted information and remain useful over time. My work focuses on making that experience clearer, more accessible and easier to navigate for the people who rely on it.

I’m especially interested in the connection between thoughtful content and inclusive digital experiences. Whether I’m supporting a website migration, reviewing content for accessibility, improving search visibility, or shaping a new page, I aim to create web experiences that are clear, useful and built around real user needs.

My Experiences

My work has focused on helping higher-education and public-service organizations create websites that are easier to use, more accessible, and better connected to the people they serve. I use content strategy and website data to make thoughtful improvements along the way.

Download Resume

Aug 2024 - PRESENT

Web Content Admin at MSU College of Education

I lead content strategy, accessibility, SEO, analytics and a large-scale WordPress-to-Sitecore migration to create a clearer, more accessible and data-informed web experience.

SEP 2023 - Aug 2024

Digital Marketing Specialist at CATA

Led CATA’s web accessibility, usability, SEO and analytics efforts, using audits and audience data to inform website improvements and early planning for a DNN-to-Drupal migration.

mar 2022 - may 2023

Web Usability Intern at MSU RHS

Created 15+ analytics dashboards and completing 30+ accessibility and usability audits to help improve Drupal-based digital experiences.